D.C.M. Gazetted 3 Sep 1919: "6. C/S/M A Pearce, 1st Bn W. Guards (Bristol). M.I.D. Gazetted. He has served as company sergeant-major since August 1915, in the field, and has always shown the greatest keenest and devotion to duty. On the 25th February, 1918 at Roeux he displayed the greatest gallantry and initiative in taking forward under the cover of darkness a Lewis gun into No Mans Land, and at dawn opening fire on an enemy machine gun which had been causing great annoyance to our working parties. His fire was so heavy and accurate that the enemy were forced to relinquish their post and retire over the open, five of them being shot whilst doing so.”
Alfred Pearce was born in the parish of Bedminster, Bristol. He enlisted in the Grenadier Guards aged 18 and 11 months on 20 Nov 1908. At this time he represented the Grenadier Guards in various inter-regimental competitions, including the Roberts Cup, winning the team competition. He transferred to the Welsh Guards on its formation in Feb 1915 and was given the regimental number 6, making him one of the very first members of the regiment. On 17 Aug 1915, he travelled with the newly formed Welsh Guards to France and fought with them throughout WWI, twice decorated. This is one of just 22 D.C.M.s awarded during WWI to the Welsh Guards.